Nowadays, Instagram and Snapchat are getting more and more popular among internet users. Both platforms offer you promotion options that you can use for your brand. Both platforms can be equally good as a promotion tool, depending on your goals. You should know your target audience, what platform do they use, what type of content they like. Also take into account your brand image: what type of content will match it, what kind of advertisement will be more effective. Think about your goals for the future, how you want to engage with your customers. Depending on how you answer your question you can make a choice between Instagram and Snapchat. Here is how these two platforms differ:
Both Snapchat and Instagram have a large user base. Over 700 million users use Instagram monthly, Snapchat’s numbers are a bit smaller with about 173 million active users. Snapchat is also used more by the younger audience. Moreover, while Snapchat growth has slowed downs Instagram has been growing at a rapid pace.
You can engage with your audience in different ways on both networks. However, on Snapchat communication with customers usually happens on a one-on-one level via private channels. While on Instagram people can comment on your post, save it, share it via direct messages, like it and more. If you want to establish a trustful relationship-based audience use Snapchat, however, if you thrive for a more extensive selection of engagement methods Instagram should be your primary choice.
Instagram posts are more edited and polished with many filters, while Snapchat shows something more real, raw and unedited. You can post stories on both platforms, which can be either images or videos. They are displayed in full screen, so the portrait orientation is ideal. Stories will disappear after 24 hours on both networks. Snapchat posts appear in the form of snaps and are private, shared between two users, while Instagram posts are public and filtered.
Analytics is very important for measuring your business success. Instagram data is easily available when creating a business profile. There are also a few free apps that you can use for this purpose. Snapchat doesn’t offer that many analytics tools except for ads, so you will have to do it all manually. The third party tools are also not free. Consider how important it is for you to know your numbers.
Both Instagram and Snapchat are constantly evolving, adding new features that you can use for promoting your brand. They both are awesome as an advertisement platform. However, you should carefully choose a platform, depending on your brand goals and target audience. For example, Snapchat is better to use for the younger audiences. Anyway, whatever platform you choose, it’s even more important what you post. Find the right approach to your audience, don’t be spammy and your advertisement campaign will be successful.
Real active people will follow, comment and like your photos.