Facebook likes and followers – why are the numbers different?

In the past, Facebook was relatively easy to understand: personal profiles had friends, pages had followers and both types of accounts had post likes on their content. But today, things are a lot more complicated. If you have a Facebook page for your organization or business, you might be wondering why the numbers of likes and followers your page has are different.

Facebook likes and followers – differences and similarities

On Facebook, there are two types of interactions that users can have with pages: you can be a fan of a page (meaning you’ve ‘liked’ this page) and you can be a follower of the page. A person who presses the ‘Like’ button on your page automatically becomes a follower of your page as well. This means that he or she is signed up to see news about your page and posts from your page in the news feed. By default, all people who like a certain Facebook page become its followers as well. So why is the number of page likes and followers differ for your page?

Difference between the number of Facebook likes and followers

There’s one main reason why you have fewer followers than page likes – it’s because people liked your page but then decided that they didn’t want to receive updates from your page and unfollowed it while keeping their page like in place. Sometimes, the reverse happens and you might end up with more followers than page likes because people decided to follow your page without liking it first but this is very rare.

Here are the main reasons why Facebook users might decide to unfollow your page without unliking it:

First of all, Facebook users can unfollow you if you post a lot of content that they decide they don’t like or want to see for one reason or another. A similar reason is that a user decided that he or she doesn’t care about the content you post even though they like your brand in general. Some users also unfollow pages when they actually want to unlike them because they don’t know the difference between the two actions. Essentially, all these reasons come down to one: the user didn’t like your content enough to want to keep seeing it in their news feed.

Frequently asked questions

How can I prevent people from unfollowing my page?

To make sure that people don’t unfollow your page, you need to produce quality content that’s perfectly tailored to your target audience. This means content that’s not only beautiful but also engaging, entertaining and educational. If a lot of people unfollow your page, this should signal to you that your content strategy is in need of a significant upgrade.

Why do people follow my page without liking it?

In most cases, people who decide to follow your page without pressing the ‘Like’ button are competitors who want to keep an eye on your content and social media strategy without adding one more page like to your account.

How to make the number of followers and page likes equal again?

Once people unfollow you on Facebook, there’s nothing you can do to bring them back since they won’t see any of your posts or updates. However, you can improve the ratio of page likes and followers on your page by getting more people to like your Facebook page or buying Facebook page likes from Instagrow.

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