Today, you can do virtually anything on Facebook: socialize with friends, network with useful contacts, promote your business, make money and even raise money for charity and various non-profit organizations. There are multiple ways to do this but Facebook made the process or raising money on its platform easier by giving users an opportunity to add a ‘Donate’ button to their pages and posts.
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While this is the simplest way to add a link to a charity on Facebook, it’s also the least effective way to raise money on the platform, so keep this in mind. It involves simply adding a link to the donation page to your post or page or posting the link outright. A more effective way is to link a blog post or an article that talks about the cause and the importance of donating to it and has a link to the donate page at the end.
If you run a page for a non-profit organization, then you, most likely, can collect donations directly on your Facebook page, making your fundraising campaigns a lot more effective. Keep in mind that Facebook is still rolling out this feature and it may not be available to all non-profit pages on the platform. If this option is available and you are able to turn it on, a blue ‘Donate’ button will appear underneath the cover photo on your organization’s Facebook page.
To get this button on your page, first make sure that the category of your page is set to ‘Non-Profit Organization’. Then, the admin of the page needs to open the page, select ‘Add a Button’ or press ‘Edit Button’ if you already have a call-to-action button on your page. Next, choose ‘Shop with you or make a donation’ from the list and select ‘Donate’. Click Next and choose ‘Donate Through Facebook’ if you want people to be able to donate directly on Facebook without visiting your website or select ‘Website Link’ if you want donations to happen on your website.
If you are simply a person who wants to create a fundraiser and raise money for a good cause on their personal Facebook page, you can easily do this with Facebook’s new feature. This feature allows you to create a post, add a ‘Donate’ button to it and set up the payments to go to a non-profit of your choice. A lot of people choose to set up fundraisers on their birthdays and ask people to donate money instead of getting a gift for the owner of the Facebook page. Depending on the number of your Facebook friends and their socio-economic situation, you can end up raising a lot of money.
To add a ‘Donate’ button to your post, create a new Facebook post on your page and tag the non-profit organization you’d like the donations to go to in the post. Then, you’ll see a suggestion to add a ‘Donate’ button. Another option is to choose the emotion option underneath your new post, then select Feeling/Activity and choose ‘Supporting…’. Next, choose the organization you’re supporting and review the post to ensure all the information is correct.
Yes, if you add a ‘Donate’ button to a fundraising post on your personal Facebook page, you will be asked to set a goal but don’t worry, if the goal isn’t met, the collected sum will still go to the charity of your choice, no matter how much money was collected.
Yes, you can send out invitations to donate to your fundraiser even to your friends and family who are not on Facebook. You can also tag people in your fundraising post to improve the likelihood of them donating.
To accept donations through Facebook instead of your website, you need to sign up for Facebook Payments, which is very simple to do and could be useful for other things as well.
Real active people will follow, comment and like your photos.