How to upload high-quality videos to Instagram?

Even though photos were the main media format used by Instagram users for many years, lately, videos have become more prevalent on the platform. Influencers and brands have discovered that producing beautiful, high-quality Instagram videos for their accounts can lead to a significant increase in engagement, product sales and the number of new followers. There’s only one problem: Instagram is notorious for taking your beautiful, high-quality videos and turning them into grainy clips that look like they were shot 10 years ago. In this article, we will tell you how to prevent that from happening to your Instagram uploads.

Preserve video quality when posting on Instagram

Even though all videos that you see on Instagram have been compressed, some of them look much better than others. This is because people who created and uploaded these videos took extra steps to ensure that their videos still look good after compression. If you want your videos to capture attention and attract people to your page, you need to prepare your videos accordingly and take steps to ensure that they still look good post-compression.

Compress Instagram videos yourself

Even though you can’t have an HD-level quality with videos on your Instagram page, you take a few steps to ensure that your videos appear sharp and show as much detail as possible. First, you need to figure out where exactly you want to post your video, as there are several places on Instagram where you can feature videos, including posts, stories, IGTV videos and video ads. All of these Instagram video formats have different technical requirements, so once you decide where your video is going, check technical requirements for the specific video type and ensure that your video fits those requirements. If it doesn’t, compress the video yourself to fit the requirements instead of letting Instagram do it for you.

Shoot high-quality videos

To ensure that your Instagram video looks as good as possible, you need to shoot it in high resolution to begin with. If possible, try to use a professional camera and shoot a video in 4k format. Avoid using your smartphone to create videos for Instagram, unless it has a 4k video feature. It’s also best to create videos that are well-lit and shot against a light background, as these videos hold up best during compression.

Use lossless transfer methods

Once you’ve shot and edited your video, you’ll most likely need to transfer it from your computer to your phone and this is exactly where most people make their main mistake. Don’t just use any method to transfer the video – ensure that the method you’re using is lossless. If you’re transferring the video from a Mac to an iPhone, Airdrop is the best option. If you have a windows computer, you can use Dropbox or a similar file storage service that could be accessed from both your laptop and your phone. Finally, you can upload the video to Instagram and check to see what the final result looks like. If you think the quality is too poor, try compressing the original video a bit further and reuploading it.

Frequently asked questions about Instagram video quality

Why is the video quality so bad on Instagram?

Instagram compresses all the videos that users upload to its platform to minimize the amount of space required to store all this data and to help the videos on its platform load faster and use less data for users who are using their cellular connection to browse Instagram.

Are all Instagram videos compressed?

Yes, Instagram compression happens when you upload a photo or video to the platform, which means there’s absolutely no way around it – all photos and videos that you upload to Instagram will be compressed.

What apps can I use to edit videos for Instagram?

The best apps for Instagram video editing include Adobe Premier, FFMpeg and Lightworks.

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