How to use emojis in Facebook ads?

Facebook smileys and emojis have become easier to use over the years as the social network has added clickable menus that allow users to easily insert funny faces, symbols and objects without having to know any code.

At first, Facebook users had a limited selection of emoticons but now there’s a huge menu full of emoticons that you can choose from when doing status updates, posting comments, chatting in private messages or creating advertisements.

Why Use Emojis in Facebook Ads?

The use of emojis in marketing campaigns confuses many people to this day. Although the strategy has been talked about frequently and people use emojis every day, only a few brands have managed to include emojis in their Facebook campaigns. If you think about the amount of emojis that consumers use every day, brands are not doing enough to keep up with this trend.

Send the right message with emojis

Emojis offer a way to show emotion with little threat of audience misinterpretation of the intended emotions. One emoji can say a dozen words. They also act as a visual magnet for certain sections of the text and, if used correctly, can be used to highlight certain key points.

Several case studies have shown that emojis grab the reader’s attention better than any other form of copy.

Emojis and Facebook Marketing

Almost 70 percent of the meaning derived from spoken language comes from non-verbal cues like body language and facial expression. The stratospheric rise of emojis in text messaging, on Facebook and elsewhere is natural, as they serve as non-verbal cues in oral communication.

But reactions aren’t the only place in the Facebook news feed where you can find emojis.

You can also place emojis in your Facebook messages and ads:

  • In the body of the text
  • In the title
  • In the link description

Why do brands use emojis on Facebook?

Using emojis in Facebook messages can increase your likes by 57%, and your comments and shares by 33%. So it’s probably a good idea to use emojis in your posts on the Facebook page and also in Facebook ads.

Benefits of using emojis

  • Emojis help bring life to your ad
  • Colorful icons help to grab people’s attention
  • Some emojis specifically arouse curiosity
  • Emojis help brands showcase their personalities with minimal effort
  • It’s an easy way to add depth and personality to the message

How to use emojis in Facebook ads?

Before you start using emojis on Facebook, you should develop your strategy.

  • It is important that you know the answer to these three questions:
  • Do emojis match our branding and tone of voice? If you work in a highly corporate environment, emojis can seem a bit too fun and unprofessional for your audience.
  • How often and where will we be using emojis? Will this be a part of your marketing plan and will it be done regularly?
  • What types of emojis should we use? Any emojis in your social media posts should support your post and help you tell the story better. (Don’t treat emojis as a simple decoration).

Add emojis to your Facebook messages

Adding emojis to your Facebook messages is simple and straightforward:

  • Go to your branded Facebook page
  • Insert the link/message you want to share
  • Copy and paste emojis into your message

Note that you are not limited to using emojis only in the main text body. You can also add them to your ad title and link description.

Use emojis in your Facebook advertising campaigns

You can also use emojis when creating Facebook ads from scratch in Ads Manager.

Once you’ve set up your campaign specifications, you’ll be taken to the step where you can enter all of the ad details. All text boxes support emojis, so just copy and paste them into your ads.

Use Emojis to Tell a Story

Every emoji you place in your Facebook post should help convey your message, not just decorate it. You can also use a custom combination of emojis to deliver a more complex message or just add a fun touch to your Facebook ad.

Use emojis to guide the viewer’s attention

Emojis signifying movement could be used to guide your ad viewer’s attention to the main headline or call to action. When using emojis to grab your audience’s attention, make sure they point to the ad or post you want to be clicked on. In the case of Facebook ads, this could be your ad title or the call-to-action button.

Avoid cryptic messages

It goes without saying, but you should stay away from emoji combinations that don’t make sense to 95% of people.

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