Facebook smileys and emojis have become easier to use over the years as the social network has added clickable menus that allow users to easily insert funny faces, symbols and objects without having to know any code.
At first, Facebook users had a limited selection of emoticons but now there’s a huge menu full of emoticons that you can choose from when doing status updates, posting comments, chatting in private messages or creating advertisements.
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The use of emojis in marketing campaigns confuses many people to this day. Although the strategy has been talked about frequently and people use emojis every day, only a few brands have managed to include emojis in their Facebook campaigns. If you think about the amount of emojis that consumers use every day, brands are not doing enough to keep up with this trend.
Emojis offer a way to show emotion with little threat of audience misinterpretation of the intended emotions. One emoji can say a dozen words. They also act as a visual magnet for certain sections of the text and, if used correctly, can be used to highlight certain key points.
Several case studies have shown that emojis grab the reader’s attention better than any other form of copy.
Almost 70 percent of the meaning derived from spoken language comes from non-verbal cues like body language and facial expression. The stratospheric rise of emojis in text messaging, on Facebook and elsewhere is natural, as they serve as non-verbal cues in oral communication.
But reactions aren’t the only place in the Facebook news feed where you can find emojis.
You can also place emojis in your Facebook messages and ads:
Using emojis in Facebook messages can increase your likes by 57%, and your comments and shares by 33%. So it’s probably a good idea to use emojis in your posts on the Facebook page and also in Facebook ads.
Before you start using emojis on Facebook, you should develop your strategy.
Adding emojis to your Facebook messages is simple and straightforward:
Note that you are not limited to using emojis only in the main text body. You can also add them to your ad title and link description.
You can also use emojis when creating Facebook ads from scratch in Ads Manager.
Once you’ve set up your campaign specifications, you’ll be taken to the step where you can enter all of the ad details. All text boxes support emojis, so just copy and paste them into your ads.
Every emoji you place in your Facebook post should help convey your message, not just decorate it. You can also use a custom combination of emojis to deliver a more complex message or just add a fun touch to your Facebook ad.
Emojis signifying movement could be used to guide your ad viewer’s attention to the main headline or call to action. When using emojis to grab your audience’s attention, make sure they point to the ad or post you want to be clicked on. In the case of Facebook ads, this could be your ad title or the call-to-action button.
It goes without saying, but you should stay away from emoji combinations that don’t make sense to 95% of people.
Real active people will follow, comment and like your photos.