Followers on Instagram are an indicator of your successful social media marketing campaign. They are important for building your brand as a large number of followers means a large reach to your content. You can receive valuable feedback which you can use to improve your content. Every brand owner or individual thrives for increasing the number of followers. But what if instead of increasing this number drops? What are some possible reasons why this is happening to your account? Let’s talk about each of them.
Good content attracts a good audience: your number of engagements increases, leading to an increased number of followers. When you stop posting what your audience likes, stop posting consistently or your content starts being boring and monotonous that is when the real trouble begins. If you can’t entertain and engage your followers someone else will – the competition on the social media platform is immense and it’s easy to drop out of the game. If you noticed that your content isn’t engaging and doesn’t attract enough people, try working on improving it as soon as possible.
For promotion reasons you probably have an open profile, meaning that anyone can follow you. Unfortunately, the problem of fake profiles on Instagram is quite a trend. If your followers’ number is decreasing, check out if it’s just the fake profiles being eliminated by Instagram services. It’s also a good idea to regularly scroll through your followers’ list to notice any spam creating, bots in disguise profiles.
For Instagram success, you should be consistent with what and when you post. You should keep your concept the same no matter what. Your followers probably won’t enjoy the sudden shift from one topic to a completely different one. As for the frequency of posting, it shouldn’t exceed 1-2 times a day which is proved to be an optional amount of posts for a brand to stay visible but at the same time don’t become annoying. Also, don’t take long breaks between posting if you don’t want to disappear from feeds completely.
Instagram advertisement works awesome. Many people report how successful their marketing campaigns there were. However, they are successful until they become spammy and annoying. It’s important to understand when your promotions are getting too excessive. For this reason, you should have a content plan with every post a promotion scheduled for the upcoming month. Maybe your content is too spammy and annoying that people are unfollowing you? Make a change.
Do you reply to your followers and customers? How long does it take for them to get a reply from you? Look into this and improve communication with your followers.
If you noticed that you are losing your followers the action should be taken immediately. This is exactly the case when you should be looking for a problem in yourself. Examine all factors of your social media marketing campaign, what causes you harm? What can and should be improved? Hurry up before your brand starts losing its credibility!
Real active people will follow, comment and like your photos.