One of the main factors of Instagram’s huge success is that it uses images as its main focal point. You can show off almost anything (if it doesn’t violate Instagram terms and policies). Images actually sell, so why don’t use this Instagram feature in your advantage. The whole platform was created for sharing, discovering and spreading content by using visuals. There are more than 400 millions monthly Instagram users who will be able to see your posts. Is there something you want them all to see? If you are running a referral program this can be an awesome platform for promoting it and getting more people involved. Show off your program in every way possible, make people interested and actually lead them from point A to point B. Here are some tricks you can use:
Show off your referral program to your Instagram followers. You can, for example, take a screenshot of your referral program landing page and post it on your Instagram profile or post some of your referral program numbers you can even make an infographic if you are creative enough.
Make your referral program more reliable, show some evidence. You can post your happy customers or repost their posts. People like sharing when they are satisfied, nobody will post about the program they didn’t like. Make this work in your favor.
Tell people what they are getting out of participation in your program. Show them the image of the reward and carefully explain what it is and how you can get it.
Instagram allows you to add links to all your posts. You can put one in your bio, but as many as you want in your posts, replies and stories (if you have more than 10k followers). Use this feature to help with your referral program. This can be a great way to promote your referral program to your Instagram followers. People especially love the links when they are clickable so if you don’t yet have 10k followers to add one to your story make them follow the link in your bio. Instagram is a great promotion platform- take advantage of all its resources.
People love comparing themselves to others. If you show them how many people have already taken part in your referral program and how good it turned out for them, others will be more likely to sign up. Post about any little or huge success your referral program had. Show how easy it is to earn from your program and how beneficial it can be for other people. This also works good otherwise: studies show that if you include Instagram pictures to your referral program landing page it will make it more relatable, increasing checkouts by 24%.
Overall, there are more than 32,800 “referral” hashtags and more than 42,700 “referrals” hashtags on Instagram. This is a great platform to advertise your referral program for free but still get awesome results. So why haven’t you yet started?
Real active people will follow, comment and like your photos.